It is quite possible that the three largest explosions you can create occur if you drop an atomic bomb, set off a hydrogen bomb, or utter the words “students are customers” in the presence of a college professor. Students aren’t really their professors’ customers, of course, and there are plenty of reasons why applying a business model to colleges and universities never works.

Beyond the Credential Factory: Why Higher Education Must Shift from Management to Flourishing
For decades, higher education leadership has obsessed over “student success” as a purely operational metric. We track retention and graduation rates and postgraduation outcomes with the same linear precision that


