It is quite possible that the three largest explosions you can create occur if you drop an atomic bomb, set off a hydrogen bomb, or utter the words “students are customers” in the presence of a college professor. Students aren’t really their professors’ customers, of course, and there are plenty of reasons why applying a business model to colleges and universities never works.

Beyond Recognition: Faculty Awards as Catalysts for Professional Growth and Institutional Success
Faculty awards are more than acknowledgments of past success; they are strategic tools for advancing both individual careers and institutional priorities and can catalyze professional development and institutional advancement. Building