Data can be a powerful tool to guide your recruitment efforts. This article invites you to adopt a creative, entrepreneurial spirit as you expand your reach. In what follows, you will see examples of how you can use custom data requests to identify potential majors among current students, boost recruitment to your institution, and find and foster relationships with potential allies on campus.

The Indispensable Role of Faculty in Higher Education
If a university were a quilt, the faculty would be the threads holding the fabric together. But despite their essential role, faculty often find themselves undervalued and underappreciated. This article