Data can be a powerful tool to guide your recruitment efforts. This article invites you to adopt a creative, entrepreneurial spirit as you expand your reach. In what follows, you will see examples of how you can use custom data requests to identify potential majors among current students, boost recruitment to your institution, and find and foster relationships with potential allies on campus.

Expertise, Credentials, and the Value of the University
It seems we can’t trust our own credentials or those that we provide to our students. Or perhaps it would be better to say that we have so much confidence


