Data can be a powerful tool to guide your recruitment efforts. This article invites you to adopt a creative, entrepreneurial spirit as you expand your reach. In what follows, you will see examples of how you can use custom data requests to identify potential majors among current students, boost recruitment to your institution, and find and foster relationships with potential allies on campus.

Investigative Overreach on Campus: Faculty Perspectives and Strategies for Improvement
Review of Professors Speak Out: The Truth about Campus Investigations, edited by Nicholas H. Wolfinger (Academica Press, 2025)