If you lead an academic program today, chances are that most of your prospective students are learning about you online long before they reach your website or admissions office. Social media has become a first impression space. It is where students see your program’s culture, community, and achievements.

Ted Lasso’s Playbook for Academic Leadership: Rethinking Performance Reviews
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has captured hearts with its charm, but it also offered a masterclass in leadership. Ted’s approach—rooted in humility, emotional intelligence, and belief


