If you lead an academic program today, chances are that most of your prospective students are learning about you online long before they reach your website or admissions office. Social media has become a first impression space. It is where students see your program’s culture, community, and achievements.

Not Just a No-Show: Understanding Faculty Absence at Graduation
Each spring, university campuses are spruced up: Lawns are mowed and stages assembled, and rows of chairs fill the arena. Graduation is a time-honored tradition, celebrating students’ hard work and


