If you lead an academic program today, chances are that most of your prospective students are learning about you online long before they reach your website or admissions office. Social media has become a first impression space. It is where students see your program’s culture, community, and achievements.

Beyond the Credential Factory: Why Higher Education Must Shift from Management to Flourishing
For decades, higher education leadership has obsessed over “student success” as a purely operational metric. We track retention and graduation rates and postgraduation outcomes with the same linear precision that


