A recent phenomenon practiced by a number of successful businesses, but almost unknown at colleges and universities, is the creation of a position known as chief listening officer (CLO). The CLO is responsible for monitoring what people say about the company on social media so that complaints can readily be addressed and new trends can be capitalized on.

Ted Lasso’s Playbook for Higher Education Job Descriptions
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has captured hearts with its wholesome optimism, leadership wisdom, and unwavering belief in people. The coaching philosophy that Ted (Jason Sudeikis) embodies,