Albert Einstein is credited with the observation that “not everything that counts can be counted, and not everything that can be counted counts.” Perhaps nowhere is this principle truer than when trying to evaluate the work of faculty members and administrators in higher education. Yet the difficulty of the task rarely stops anyone from trying to count the uncountable and assess the unassessable.

Ted Lasso’s Playbook for Higher Education Job Descriptions
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has captured hearts with its wholesome optimism, leadership wisdom, and unwavering belief in people. The coaching philosophy that Ted (Jason Sudeikis) embodies,