Albert Einstein is credited with the observation that “not everything that counts can be counted, and not everything that can be counted counts.” Perhaps nowhere is this principle truer than when trying to evaluate the work of faculty members and administrators in higher education. Yet the difficulty of the task rarely stops anyone from trying to count the uncountable and assess the unassessable.

How Leaders Shape, Signal, and Build Cultures: A Discussion Guide for Academic Leaders and Their Teams
Among the many desired traits most prized in academic leadership, the ability to shape (or reshape) institutional culture is sometimes overlooked in favor of fiscal acumen, the ability to drive


