As traditional revenue streams continue to wane, academic leaders at colleges and universities are increasingly expected to acquire new sources of support. While fundraising is nothing new for colleges and universities, those tasked with these responsibilities are expanding to include not only professional fundraisers but also those on the academic side of the house. Deans, associate deans, department chairs, and even faculty are requested (or required) to aid in fundraising efforts. Most academics, however, feel ill-equipped for these activities. In fact, some are unsure—or anxious—about what fundraising even looks like for academic leaders. Potential donors look for ways to make an impact, and they want to know that the institution will effectively use the financial support they provide to further a shared vision.