Traditionally, colleges used a similar mix of marketing tools and techniques to attract new students. The typical approach included: a high-quality set of recruitment brochures on select programs of study; a college catalog that was attractive and easy to navigate; a local community reputation fostered by years of publicity; a group of sought-after academic programs with distinctive reputations in a select few areas; accreditations; and active and loyal alumni bases.
Character (Still) Counts: Moral Injury and the Case for Character Education
Many academic leaders remember the Character Counts! initiative from the 1990s and early 2000s. It was visible in schools and youth programs nationwide, emphasizing as core values the Six Pillars
Teresa Maggard Stephens
June 15, 2026
