LOADING

Type to search

Effective Marketing in an Age of Intense Competition

Budgets and Finance

Effective Marketing in an Age of Intense Competition

effective marketing program in an age of intense competition
Traditionally, colleges used a similar mix of marketing tools and techniques to attract new students. The typical approach included: a high-quality set of recruitment brochures on select programs of study; a college catalog that was attractive and easy to navigate; a local community reputation fostered by years of publicity; a group of sought-after academic programs with distinctive reputations in a select few areas; accreditations; and active and loyal alumni bases.

To continue reading, you must be a Academic Leader Subscriber. Please log in or sign up for full access.

Tags:

You Might also Like

Leave a Comment