Admissions offices are at a breaking point. Surging application volumes, shrinking budgets, and staff burnout have intensified the pressure to “do more with less.” According to the National Student Clearinghouse, total postsecondary enrollment was up 3.2 percent in spring 2025 (+562,000) compared to spring 2024, with undergraduate enrollment standing at 15.3 million. Yet institutions are struggling to maintain a stable admissions workforce. According to a recent report from the College and University Professional Association for Human Resources, (CUPA-HR), more than two-thirds of admissions coordinators and counselors leave their positions within three years—with negative consequences since they serve as critical points of contact between institutions and prospective students. At the same time, equity concerns loom large, with critics highlighting how human-driven processes risk perpetuating implicit biases against underrepresented applicants.
Ted Lasso’s Playbook for Higher Education Hiring Practices
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has not only taught us that football is life; it reminds us that leadership can make a significant difference in sport and
Katie Fischer and Deborah Erickson
July 7, 2025
