Often, in an effort to speak persuasively to certain outside stakeholders—legislators, potential donors, business leaders, the general public—leadership quite reasonably uses language tailored to those stakeholders. But what happens when we use the same framing to connect with faculty?

Why Work for This Institution? Developing an Employee Value Proposition
Higher education leaders agree that recruiting, retaining, and engaging professional staff continues to be a top challenge at many colleges and universities. This article focuses on how leaders can develop