Many academic leaders remember the Character Counts! initiative from the 1990s and early 2000s. It was visible in schools and youth programs nationwide, emphasizing as core values the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring, and citizenship. It served to teach and promote a shared ethical foundation and has proven highly effective in character development, improving school climate and culture, social-emotional behaviors, and academic success.

Ted Lasso’s Playbook for Higher Education Hiring Practices
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has not only taught us that football is life; it reminds us that leadership can make a significant difference in sport and
