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Author: Cathy Lucas, APR
Transitioning Higher Education Leadership: Five Communication Lessons Learned
August 25, 2017
Presidential transitions are rarely easy. And yet, with effective communication strategies, the transition can actually strengthen a university’s culture and its relationships. How? Overcommunicating minimizes anxiety around “the unknown;” transparency stimulates trust and stronger relationships ...
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Rebranding a University: Lessons Learned
February 1, 2016
To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the ...
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