“Retention” rarely appears on those lists of higher ed jargon to avoid. While college students can identify countless unwelcoming phrases and acronyms, employees in higher education have no trouble agreeing on retention’s definition: keeping enrolled students enrolled. But when university leaders call retention the responsibility of every faculty and staff member, confusion may follow. When those same university leaders prioritize retention efforts, both strategy and culture have to shift and align with the goal of helping students succeed.

Distinguishing Your University with Teaching Excellence
Colleges and universities do many things to distinguish themselves with excellence, from chasing rankings to highlighting Fulbright research to touting their alumni. But one rarely used tool is to distinguish