Student recruitment is not the exclusive domain of admissions staff. There are many things that department chairs and faculty can do to promote their programs to potential major and minors. In an interview with Academic Leader, Victor Vallo, Jr., chair of the music department at Newberry College, offered the following recruitment techniques at the program level:

Exploring Passion at Work and Burnout in Higher Education
I fell down a rabbit hole recently. Despite trying to convince myself that I had collected enough literature to be able to start writing my new book on women’s leadership