Student recruitment is not the exclusive domain of admissions staff. There are many things that department chairs and faculty can do to promote their programs to potential major and minors. In an interview with Academic Leader, Victor Vallo, Jr., chair of the music department at Newberry College, offered the following recruitment techniques at the program level:

Ted Lasso’s Playbook for Higher Education Hiring Practices
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has not only taught us that football is life; it reminds us that leadership can make a significant difference in sport and