Student recruitment is not the exclusive domain of admissions staff. There are many things that department chairs and faculty can do to promote their programs to potential major and minors. In an interview with Academic Leader, Victor Vallo, Jr., chair of the music department at Newberry College, offered the following recruitment techniques at the program level:

Investigative Overreach on Campus: Faculty Perspectives and Strategies for Improvement
Review of Professors Speak Out: The Truth about Campus Investigations, edited by Nicholas H. Wolfinger (Academica Press, 2025)