The higher education landscape has changed significantly over the years, causing universities to adapt and reinvent themselves. More than ever, telling a new story through a refreshed brand promise is becoming an integral part of academic conversations.

How Leaders Shape, Signal, and Build Cultures: A Discussion Guide for Academic Leaders and Their Teams
Among the many desired traits most prized in academic leadership, the ability to shape (or reshape) institutional culture is sometimes overlooked in favor of fiscal acumen, the ability to drive


