To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the university as a whole, or a specialized program, telling the story through brand promise is becoming an integral part of academic conversations. Cathy Lucas, APR APPROVED 288<@TM><@TM>null<@TM> <@TM><@TM> <@VM><@VM><@VM> <@VM><@VM><@VM> Rebranding a University: Lessons Learned Rebranding a University: Lessons Learned Rebranding-a-University-Lessons-Learned Rebranding a University: Lessons Learned 0 YES <@VM><@VM><@VM> <@VM><@VM><@VM> <@VM><@VM><@VM> <@VM><@VM><@VM>
How Leaders Shape, Signal, and Build Cultures: A Discussion Guide for Academic Leaders and Their Teams
Among the many desired traits most prized in academic leadership, the ability to shape (or reshape) institutional culture is sometimes overlooked in favor of fiscal acumen, the ability to drive
Lisa Jasinski
May 4, 2026