Design thinking is a creative, collaborative, and innovative approach to solving problems and improving services by emphasizing human experience over product and profit (Brown, 2019). It can improve higher education by providing a framework that leaders—from department chairs to provosts—can use to address problems; search for solutions; test and refine ideas; support continuous improvement; and launch new programs, processes, and policies. We know this because in fall 2021 the members of our college-level administrative team challenged one another to use the framework for collaborative professional development. This article, the first in a two-part series, describes the context and background where we first applied the framework before defining and explaining the concept of design thinking for higher education settings.

Beyond the Credential Factory: Why Higher Education Must Shift from Management to Flourishing
For decades, higher education leadership has obsessed over “student success” as a purely operational metric. We track retention and graduation rates and postgraduation outcomes with the same linear precision that


