Many people often view assessment as a laborious burden, something that serves no good other purpose than accreditation obligations. Building a culture of assessment can help faculty see its value for continuous improvement and encourage them to participate in assessment efforts in meaningful ways.

How Leaders Shape, Signal, and Build Cultures: A Discussion Guide for Academic Leaders and Their Teams
Among the many desired traits most prized in academic leadership, the ability to shape (or reshape) institutional culture is sometimes overlooked in favor of fiscal acumen, the ability to drive
