If you lead an academic program today, chances are that most of your prospective students are learning about you online long before they reach your website or admissions office. Social media has become a first impression space. It is where students see your program’s culture, community, and achievements.

Expertise, Credentials, and the Value of the University
It seems we can’t trust our own credentials or those that we provide to our students. Or perhaps it would be better to say that we have so much confidence


