Higher education leaders agree that recruiting, retaining, and engaging professional staff continues to be a top challenge at many colleges and universities. This article focuses on how leaders can develop a strategic employee value proposition (EVP) to more effectively position their institutions as employers of choice and build their workforce.

Expertise, Credentials, and the Value of the University
It seems we can’t trust our own credentials or those that we provide to our students. Or perhaps it would be better to say that we have so much confidence


