Colleges and universities do many things to distinguish themselves with excellence, from chasing rankings to highlighting Fulbright research to touting their alumni. But one rarely used tool is to distinguish a university by its teaching excellence. Teaching excellence is a factor that the public deeply values when it comes to what makes the “best university”—more so even than research, job placement, student satisfaction, and sports teams (Campbell, 2024). In fact, teaching excellence may be a key factor to bolstering public trust in higher education.

Ted Lasso’s Playbook for Higher Education Hiring Practices
The Emmy-winning Apple TV+ series Ted Lasso (2020–) has not only taught us that football is life; it reminds us that leadership can make a significant difference in sport and