Like a light bulb drawn atop a cartoon character’s head, the bright light that came from the dean of students’ office radiated the brilliance of his idea. Survey data had indicated an issue with first-year students connecting with their advisors, and he firmly believed that it was contributing to the declining first-year retention rates. Once students make it to their majors, they are fine, but there are so many unknowns when they first entered the institution.

Character (Still) Counts: Moral Injury and the Case for Character Education
Many academic leaders remember the Character Counts! initiative from the 1990s and early 2000s. It was visible in schools and youth programs nationwide, emphasizing as core values the Six Pillars


