Chief Academic Officer as Chief Marketing Officer

Budgets and Finance Leadership and Management

Chief Academic Officer as Chief Marketing Officer

Robert A. Sevier, PhD November 1, 2013

Today’s chief academic officers are uniquely positioned to help their colleges build and take full advantage of their most important asset—a differentiated curriculum that is valued by the marketplace. Doing so, in many cases, will not be easy. It will require careful analysis, certainty of purpose, and demonstrated political support. At the same time, those who do not recognize the need to take the lead on these issues will miss a tremendous opportunity to move their institutions forward.

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Robert A. Sevier, PhD

Robert A. Sevier, PhD, is the senior vice president for Strategy at Stamats, Inc. With more than 35 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, Sevier’s innovative work has been featured at hundreds of professional conferences as well as in higher education’s major marketing publications, including Currents, Trusteeship (AGB), The Presidency (ACE), University Business, and College & University. He has authored nine books and more than 200 articles on strategy development, strategic planning, integrated marketing, brand marketing, and leadership. His book, Integrated Marketing for Colleges, Universities, and Schools is the most comprehensive book on educational marketing available. After teaching and working as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University, Sevier joined Stamats in 1988.Sevier earned a PhD from The Ohio State University in policy analysis and higher education administration and an MS in journalism/public relations from the University of Oregon.Updated 01-10-2018