To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the university as a whole, or a specialized program, telling the story through brand promise is becoming an integral part of academic conversations. Cathy Lucas, APR APPROVED 288null Rebranding a University: Lessons Learned Rebranding a University: Lessons Learned Rebranding-a-University-Lessons-Learned Rebranding a University: Lessons Learned 0 YES