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The Art of Framing in Academic Settings

Have you ever witnessed a keynote address in which a new university president shared such an inspiring and imaginative future strategy that you wished you were a part of that institution’s implementation team? Innovative thinkers who transform their vision into eloquent language can have that effect on their audiences. Assuming no bad behavior, how would one explain that two years later that same institution has launched a presidential search? One could list several reasons for this, including personal or family illness or an attractive offer elsewhere. However, in some cases the failure is due to the inability to implement the plan to achieve the vision. This failure would not only disappoint the president but would also be a blow to the governing board, faculty, and students who brought this individual to campus.

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